Sans Normal Liref 1 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Bronkoh' by Brink, 'FS Me' and 'FS Me Paneuropean' by Fontsmith, 'Roihu' by Melvastype, 'Akwe Pro' by ROHH, 'June Pro' by Schriftlabor, and 'Ambra Sans' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social graphics, sporty, energetic, bold, confident, modern, attention grabbing, dynamic emphasis, friendly impact, modern branding, oblique, rounded, soft corners, high impact, compact.
A heavy oblique sans with rounded, gently squared curves and a compact, sturdy build. Strokes are uniform and full, with smooth joins and broad counters that stay open despite the weight. The italic slant is consistent across capitals, lowercase, and figures, giving the set a forward-leaning rhythm. Letterforms favor simple geometry and softened terminals, while widths vary naturally between characters, producing an even, readable texture in lines of text.
Best suited to short, high-impact settings such as headlines, poster typography, sports and event branding, and bold packaging callouts. It also performs well for punchy social media graphics or UI moments that need emphasis, especially at medium to large sizes where its rounded shapes and open counters remain clear.
The overall tone is assertive and energetic, with a sporty, contemporary feel. Its pronounced slant and dense color make it feel in-motion and attention-grabbing, while the rounded shaping keeps it friendly rather than aggressive.
The design appears intended to deliver strong emphasis with a forward-leaning, dynamic stance while maintaining approachable, rounded construction. It prioritizes clarity and visual punch over delicate detail, aiming for a confident contemporary voice in display typography.
Uppercase forms read clean and blocky, and the lowercase has a straightforward, single-storey feel where applicable, supporting a casual but controlled voice. Numerals are bold and prominent, matching the letterforms closely for consistent impact in mixed text.