Sans Normal Okkum 15 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Audio Sans' by AcidType, 'HK Nova' by Hanken Design Co., and 'Flink' and 'Flink Neue' by Identity Letters (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, clean, confident, techy, display impact, modern branding, clarity, geometric, rounded, monoline, compact apertures, large counters.
A heavy, geometric sans with monoline strokes and broad proportions. Curves are built from near-circular forms with smooth joins, while terminals are mostly flat and cleanly cut. Bowls and counters are generous and open, and the overall rhythm is steady with consistent stroke weight and minimal modulation. The lowercase shows a double-storey “a,” a single-storey “g,” and sturdy, straightforward constructions across the set; numerals are equally robust with simple, highly legible silhouettes.
Best suited to display settings where impact and clarity matter: headlines, brand marks, posters, packaging, and wayfinding-style signage. In short blocks of text it maintains strong readability thanks to its large counters and simple forms, though the dense color and compact apertures will feel most at home at larger sizes.
The tone is modern and approachable, combining a utilitarian clarity with a friendly roundness. Its weight and width give it a confident, headline-forward presence, lending a contemporary, slightly tech-oriented feel without becoming clinical.
Likely intended as a versatile, contemporary geometric sans that delivers a bold, friendly voice with high legibility. The design prioritizes consistent geometry and sturdy letterforms to perform reliably in attention-grabbing applications.
Round letters like O/C/G/Q read very circular and solid, while diagonals (A/V/W/X/Y) are crisp and stable. Apertures appear relatively compact in letters like S and e, contributing to a dense, punchy texture in paragraphs. The punctuation and dots (e.g., i/j) are substantial, matching the overall heft of the design.