Slab Contrasted Hodi 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Vitesse' by Hoefler & Co. and 'Etelka Slab' by Storm Type Foundry (names referenced only for comparison).
Keywords: sports branding, posters, headlines, apparel, packaging, athletic, retro, assertive, industrial, punchy, impact, momentum, ruggedness, heritage, attention, blocky, bracketed, compact counters, ink-trap feel, sturdy.
A heavy, right-leaning slab serif with chunky, squared terminals and pronounced slab feet that read as sturdy and engineered. Strokes stay largely uniform, with only subtle modulation, and the forms are built from broad, compact shapes that keep counters relatively tight. The italic slant is consistent across caps, lowercase, and numerals, producing a forward-driving rhythm; joins and inner corners often show slightly notched or clipped shaping that adds a hardened, press-ready look. Numerals are similarly robust and wide-set, matching the letterforms’ weight and stance.
Best suited to display roles where mass and motion are assets: sports identities, team merchandise, posters, bold editorial headers, and punchy packaging. It can also work for short taglines or UI labels when a rugged, high-impact voice is desired.
The overall tone is bold and kinetic, evoking vintage sports typography and mid-century advertising where impact and momentum are key. Its slanted, blocky construction feels confident and forceful, with a utilitarian toughness that can read both classic and slightly industrial.
The design appears intended to deliver maximum impact with a forward-leaning stance, combining slab-serif solidity with an energetic, ad-like italic cadence. Its clipped interior details and compact counters reinforce a tough, emphatic presence aimed at attention-grabbing display typography.
The weight and slab structure create strong horizontal accents, while the consistent slant keeps long lines moving. In text settings, the dense color and tight apertures can feel intense, making spacing and size choices important for comfortable reading.