Sans Normal Pomek 4 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'AG Royal' and 'Akzidenz-Grotesk Next' by Berthold, 'Innova' by Durotype, 'Panton Rust' by Fontfabric, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, approachable, retro, playful, high impact, friendly display, brand voice, approachable clarity, rounded, soft corners, bulky, compact, ball terminals.
A heavy, rounded sans with compact proportions and softly blunted corners throughout. Curves are full and cushiony, with circular counters in letters like O and C and a generally even, sturdy stroke presence. Shapes lean toward simple geometric construction but with slight humanized quirks—noticeably in the lowercase forms—giving the rhythm a warm, informal texture. The uppercase is broad-shouldered and stable, while the lowercase shows single‑storey a and g, a round dot on i/j, and a short-armed t, all contributing to a dense, readable word shape.
Best suited for headlines, posters, and branding where a warm, high-impact voice is needed. It should work well for packaging, signage, and logo wordmarks that benefit from rounded, friendly shapes and strong presence.
The overall tone is bold and friendly, balancing a retro display feel with everyday approachability. Its rounded terminals and thick silhouettes read as inviting and confident rather than severe, making the texture feel upbeat and personable in continuous text.
The design appears intended to deliver maximum impact with softened geometry—combining a bold, attention-grabbing silhouette with rounded details that keep the tone approachable. Its simplified, sturdy letterforms suggest a focus on clarity at large sizes and a cohesive, playful brand texture.
Spacing appears tight-to-moderate in the sample, producing strong color and impact at headline sizes. Numerals are stout and highly legible, with simple, chunky forms that match the letter weight and rounded detailing.