Sans Superellipse Hirej 1 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to 'ATF Headline Gothic' by ATF Collection, 'Prenton RP' by BluHead Studio, 'Prelo Compressed' by Monotype, 'DynaGrotesk' by Storm Type Foundry, and 'Mynor' by The Northern Block (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, logotypes, industrial, authoritative, compact, retro, space saving, high impact, geometric unity, poster display, condensed, geometric, rounded corners, flat terminals, blocky.
A condensed, heavy display sans with rounded-rectangle construction and tightly controlled curves. Strokes stay broadly uniform, with blunt, mostly flat terminals and softened corners that keep the forms from feeling sharp. Counters are compact and often vertically oriented, giving letters a dense, stacked texture; round letters like O and C read as squarish superellipses rather than true circles. The lowercase is simple and sturdy, with single-storey shapes and minimal modulation, while figures are similarly compact and built for strong silhouette clarity.
This face is best suited to high-impact applications such as posters, headlines, signage, and packaging where condensed width and bold mass help maximize presence in limited space. It can also work for logotypes and short brand phrases, especially where a compact, industrial geometric voice is desired.
The overall tone is forceful and utilitarian, with a compressed, poster-like energy that feels industrial and slightly retro. Its softened geometry adds approachability without losing the commanding, headline-first presence.
The design appears intended to deliver maximum visual punch in a narrow footprint, using superelliptical, rounded-rectangle forms to create a cohesive geometric identity. The consistent stroke weight and blunt terminals emphasize legibility by silhouette and a strong, no-nonsense rhythm for display typography.
Spacing and proportions favor tight fit and strong rhythm, producing dark, even typographic color in lines of text. The condensed width and closed apertures make it most effective when used with generous size, line spacing, or careful tracking to maintain readability.