Sans Normal Lorom 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aukim' by AukimVisuel, 'Flink Neue' by Identity Letters, 'Almarose' by S&C Type, 'Algoria' by Sealoung, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, confident, energetic, modern, impact, momentum, headline focus, modern branding, clarity, oblique, rounded, compact, blocky, high-impact.
A heavy oblique sans with broad, rounded forms and a compact, forward-leaning stance. Strokes are uniformly thick with smooth curves and minimal modulation, producing solid counters and sturdy joins. Terminals are mostly blunt with subtly rounded edges, and the overall rhythm feels tight and cohesive, emphasizing mass and momentum. Figures match the same weight and slant, reading as bold, simplified shapes suited to large sizes.
Best suited to display typography where impact is the priority: headlines, posters, promo graphics, and bold brand marks. It also fits sports and performance-themed design, apparel graphics, and packaging that benefits from a strong, energetic typographic voice. In longer text blocks it will read loud and dense, so it’s most effective in short statements and large sizes.
The font projects speed and assertiveness, with a sporty, headline-first attitude. Its dense color and consistent slant give it a confident, action-oriented tone that feels contemporary and attention-grabbing rather than delicate or formal.
The design appears intended to deliver maximum punch with a clean, modern sans structure, using a strong oblique slant and rounded geometry to communicate motion and confidence while staying highly legible at display sizes.
The character shapes favor clarity through simplified geometry and generous stroke weight, which keeps the texture strong and uniform across mixed-case settings. The oblique angle is pronounced enough to add motion without becoming script-like, maintaining a straightforward sans personality.