Sans Normal Selih 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'FF Mark' and 'FF Mark Paneuropean' by FontFont (names referenced only for comparison).
Keywords: ui labels, app branding, packaging, posters, headlines, friendly, playful, casual, approachable, soft, approachability, clarity, modernity, brand friendliness, everyday utility, rounded, geometric, monolinear, open apertures, soft terminals.
A rounded, geometric sans with monolinear strokes and smoothly softened terminals throughout. Curves are dominant and nearly circular, with open counters and generous apertures that keep forms readable. Corners are consistently eased, giving straight strokes a slightly cushioned feel, and joins remain clean without sharp intersections. Overall spacing appears even and comfortable, producing a steady, contemporary rhythm in text.
This face works well for interface labels, product and app branding, and packaging where an approachable, contemporary tone is desired. Its open forms and consistent stroke weight also suit short-to-medium text in editorial callouts, posters, and headlines where clarity and warmth are both important.
The font conveys a friendly, informal tone with a lighthearted, modern warmth. Its rounded construction and softened ends feel approachable and non-authoritarian, lending a subtly playful character while remaining clear and functional.
The design appears intended as a versatile everyday sans that prioritizes friendliness and legibility through rounded geometry and open forms. It aims to provide a modern, approachable voice suitable for both display use and readable supporting text.
The numerals and capitals follow the same rounded logic, maintaining a cohesive voice across the set. The overall texture is smooth and dark enough for solid presence, but the softened geometry prevents it from feeling rigid or technical.