Sans Normal Morud 5 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, logos, playful, punchy, friendly, retro, impact, approachability, display readability, graphic emphasis, chunky, rounded, soft corners, bulky, bubbly.
A heavy, rounded sans with broad proportions and simplified construction. Curves are built from thick, smooth strokes with softened corners, while straighter joins remain blunt and sturdy. Counters are relatively small and often circular, creating compact internal spaces that emphasize the solid, “ink-heavy” silhouette. The lowercase shows a large x-height and short ascenders/descenders, keeping word shapes dense and blocky; terminals are generally flat, with occasional notched or cut-in details in a few forms.
Best suited to display sizes where its weight and rounded forms can deliver maximum impact—headlines, posters, packaging, and bold brand statements. It can work for short bursts of text (tags, labels, calls to action), but the dense color and compact counters make it less ideal for extended reading at smaller sizes.
The overall tone is bold and approachable, leaning playful rather than austere. Its chunky geometry and rounded massing give it a retro, poster-like friendliness that reads confident and upbeat.
Designed to provide a high-impact, friendly display voice: a geometric, rounded sans that feels contemporary yet retro-leaning, optimized for attention-grabbing typography and bold graphic applications.
Spacing and texture create a strong, dark typographic color, especially in longer lines, where the small counters and wide forms produce a tight, impactful rhythm. The numerals follow the same stout, rounded logic, with simple, highly graphic shapes that prioritize presence over delicate detail.