Sans Other Apbu 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'JollyGood Proper', 'JollyGood Proper Unicase', and 'JollyGood Sans' by Letradora (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids media, branding, playful, bouncy, chunky, friendly, comic, display impact, friendly tone, handmade feel, humor, informality, rounded, soft corners, irregular, bulbous, whimsical.
A heavy, rounded sans with softly squared corners and subtly irregular geometry that gives each glyph a hand-cut, slightly wobbly presence. Strokes stay broadly even, with generous curves, compact apertures, and a chunky overall color that reads dark and solid. Proportions are lively and somewhat inconsistent by design, with small shifts in width and curvature that add bounce without breaking legibility; the numerals and capitals follow the same inflated, simplified construction.
Best suited for short, attention-grabbing text such as headlines, posters, stickers, packaging, and playful brand marks. It also fits children’s materials and casual event graphics where a friendly, humorous voice is desired. For longer reading, more generous size and spacing help maintain clarity due to the compact apertures and heavy interior shapes.
The font projects a cheerful, informal tone—more cartoon sign than corporate system. Its deliberate unevenness and puffy shapes feel approachable and energetic, suggesting humor and casual confidence rather than precision or restraint.
The design appears intended to deliver a bold, friendly display voice with a handcrafted, slightly off-kilter personality. It prioritizes punchy silhouettes and warmth over strict geometric regularity, aiming for approachable impact in branding and editorial display settings.
Round counters and thick joins create strong silhouette recognition at display sizes, while the tighter internal spaces can fill in visually as sizes get small or when used in dense paragraphs. The rhythm is intentionally lumpy, so it works best when that handmade wobble is treated as a feature.