Sans Superellipse Ormat 7 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'PTL Fabrik' by Primetype and 'Robusta' by Tilde (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, confident, industrial, modern, punchy, assertive, space-saving impact, modern geometry, strong presence, display clarity, condensed, blocky, square-rounded, compact, high-impact.
A condensed, heavy sans with rounded-rectangle construction and strongly squared curves. Strokes are monoline and dense, with tight internal counters and short, compact terminals that keep the rhythm brisk. The lowercase is built tall and sturdy, with minimal modulation and simplified joins that emphasize verticality. Numerals and capitals share the same compact, block-forward geometry, producing a consistent, poster-ready texture across lines.
Best suited for short, high-impact copy such as headlines, posters, packaging, brand marks, and bold signage where strong presence and compact width are advantages. It can also work for subheads and callouts when you want a dense, authoritative typographic voice.
The overall tone is bold and no-nonsense, projecting strength and immediacy rather than delicacy. Its squared-but-soft curves add a contemporary, engineered feel—serious, energetic, and built for attention in crowded visual environments.
The design appears intended to deliver maximum impact in minimal horizontal space, using superellipse-like curves and monoline construction to stay clean and contemporary. It prioritizes a unified, blocky silhouette and strong vertical emphasis for clear display performance.
The condensed width and tight apertures create a dark, continuous color in text, especially at display sizes. Rounded corners prevent the letterforms from feeling harsh, while the squared curvature keeps the style firmly geometric rather than friendly or handwritten.