Sans Normal Lidab 15 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Fago' and 'FF Marselis' by FontFont, 'CamingoDos' by Jan Fromm, 'Akwe Pro' by ROHH, and 'Acorde' by Willerstorfer (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, titles, sporty, punchy, confident, modern, energetic, impact, motion, display emphasis, modern branding, forward-leaning, compact, rounded, blocky, high-impact.
A heavy, forward-leaning sans with compact, rounded counters and a strong, continuous stroke presence. The forms are built from broad curves and crisp diagonals, producing a muscular silhouette with minimal modulation and clean terminals. Proportions skew compact and sturdy, with generous weight in joins and bowls; lettershapes stay simple and geometric while retaining slightly softened corners. Numerals and capitals read as bold, blocky shapes with tight interior spaces and a consistent slant that creates a fast visual rhythm across words.
This font performs best in short, high-impact settings such as headlines, posters, product packaging, and title treatments where the dense weight and slanted rhythm can carry the message. It also fits sports and fitness branding, promotional graphics, and bold editorial callouts that benefit from a dynamic, modern sans voice.
The overall tone is assertive and energetic, with a sporty, performance-oriented feel. Its strong slant and dense black color give it a sense of motion and urgency, while the rounded construction keeps it friendly rather than severe. It communicates confidence and impact, suited to attention-grabbing messages.
The design appears intended to deliver a fast, forceful display sans: rounded and geometric enough to feel contemporary, but heavy and slanted to amplify motion and urgency. It prioritizes immediate visibility and strong word-shape presence for branding and promotional typography.
The design’s tight counters and stout proportions make it most effective at display sizes, where the rounded geometry and angled strokes remain clear. In longer lines, the consistent slant and compact spacing create a strong texture that emphasizes momentum over quiet neutrality.