Sans Normal Osrel 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gotham' by Hoefler & Co., 'Menca' by Kvant, 'Flaco' by Letter Edit, 'NeoGram' by The Northern Block, 'Mundial Narrow' by TipoType, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, bold, impact, approachability, clarity, modernity, display use, rounded, geometric, chunky, soft, clean.
A heavy, rounded sans with compact, sturdy letterforms and generously thick strokes. Curves are built from broad circular and elliptical shapes, while corners are subtly softened rather than sharply squared, creating a smooth, cohesive texture in words. Apertures tend to be fairly tight and counters are deep but not overly open, giving the type a dense, punchy presence. Proportions feel stable and straightforward, with simple terminals and clear, contemporary construction that stays consistent across caps, lowercase, and figures.
Best suited for display typography where impact and legibility at larger sizes are priorities—headlines, posters, brand marks, packaging, and attention-grabbing signage. It can also work for short, bold UI labels or social graphics where a friendly but assertive tone is needed, while long paragraphs may feel heavy due to its dense color.
The font projects a friendly confidence: big, approachable shapes with a cheerful, slightly playful rhythm. Its weight and rounded geometry give it a bold, upbeat voice that feels contemporary and accessible rather than formal.
The design appears intended to deliver maximum visual presence with a warm, contemporary feel, using rounded geometry and simplified forms to stay readable and consistent across varied letter shapes. It aims for a dependable, modern display voice that remains approachable rather than aggressive.
The sample text shows a strong “headline black” color on the page, with tight internal space and minimal detailing—features that emphasize impact over delicacy. Numerals and capitals share the same robust, rounded logic, helping mixed alphanumeric settings feel unified.