Sans Normal Logur 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Compose' by Arkitype, 'FF Good' by FontFont, 'Grota Sans' by Latinotype, 'Prelo Pro' by Monotype, 'Meltow' by Typesketchbook, and 'Falena' by Typoforge Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, friendly, bold, modern, impact, motion, approachability, modernity, oblique, rounded, chunky, compact, punchy.
A heavy, oblique sans with broad, rounded forms and smooth, low-contrast strokes. Curves are full and bulbous, terminals are clean and largely straight-cut, and counters stay open despite the weight. The slant is consistent across uppercase, lowercase, and numerals, giving the design a strong forward rhythm. Overall spacing reads moderately tight, with wide bowls and compact joins that keep word shapes dense and highly graphic.
This font is well suited to headlines, posters, and short bursts of copy where strong impact is needed. Its rounded weight and forward slant make it a good fit for branding, packaging, and promotional graphics—especially in sporty or energetic contexts. It can work for brief subheads and callouts, though the dense color and slant favor display use over long-form reading.
The overall tone is energetic and assertive, with a friendly, approachable roundness that keeps the weight from feeling harsh. The steady slant adds motion and urgency, creating a sporty, contemporary voice suited to attention-grabbing messaging.
The design appears intended to deliver maximum visual punch with a fast, forward-leaning feel while preserving a friendly, rounded character. It prioritizes bold silhouette and consistent rhythm for prominent, attention-oriented typography.
Uppercase forms feel sturdy and block-like with softened corners, while lowercase maintains simple, single-storey construction where applicable and a compact footprint. Numerals match the same chunky, rounded geometry, staying legible at display sizes and reinforcing a cohesive, bold texture in paragraphs and headlines.