Sans Normal Atmev 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Daikon' by Pepper Type and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, branding, packaging, posters, editorial, friendly, casual, approachable, modern, clean, approachability, readability, modern warmth, informal clarity, rounded, humanist, soft, open, informal.
A rounded sans with softly curved terminals and gently modulated, slightly irregular stroke behavior that reads as humanized rather than strictly geometric. Counters are open and circular, with smooth bowls in C, G, O, and Q and a compact, tidy rhythm in text. Uppercase forms are straightforward and legible, while lowercase shows a simple, single‑storey a and g and a clean, short-shouldered r. Numerals are clear and friendly, with notably curved 2 and 3 and an open, airy 8.
This font works well for user interfaces and product copy where a friendly voice is needed, as well as branding and packaging that benefit from soft, rounded typography. Its clear shapes and open counters also suit posters and light editorial settings, especially for short to medium passages where an approachable tone is desired.
The overall tone is approachable and informal, balancing clean modernity with a subtly hand-drawn warmth. It feels easygoing and conversational, suitable for designs that want clarity without sounding rigid or corporate.
The design appears intended to deliver a clean sans-serif foundation with rounded, humanized details that increase warmth and accessibility. It aims for dependable legibility while introducing small informal cues to make text feel more personable.
Spacing appears comfortable and even in running text, supporting readability at moderate sizes. The round i/j dots and softened joins reinforce the gentle character, while the uppercase remains stable enough for headings.