Sans Normal Lirat 11 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Faible' by Identity Letters, 'Informative' by Latinotype, 'Cebreja' by Rafaeiro Typeiro, and 'Ambra Sans' by Zetafonts (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, energetic, modern, friendly, confident, impact, motion, approachability, modernity, clarity, oblique, rounded, soft corners, compact, high impact.
A heavy, oblique sans with rounded geometry and softened terminals. Forms are built from broad curves and sturdy strokes, creating dark, even texture in lines of text. Counters are relatively open for the weight, while joins and shoulders (notably in n/m/u) stay smooth and slightly condensed. The design favors simple, decisive shapes with minimal detailing, keeping punctuation and numerals visually consistent with the same robust, rounded construction.
Best suited to display settings where strong emphasis is needed, such as headlines, campaign graphics, brand marks, and packaging callouts. It can also work for short UI labels or signage when a bold, energetic voice is desired, though its weight and slant make it less ideal for long-form text.
The overall tone is punchy and forward-leaning, with a contemporary, athletic feel. Its rounded construction keeps the voice approachable rather than aggressive, balancing impact with friendliness.
The design appears intended to deliver a high-impact, contemporary sans that stays readable through rounded forms and open counters, while the oblique stance adds motion and urgency. It aims for a versatile display voice that feels sporty and modern without relying on decorative flourishes.
The italic slant is consistent across capitals, lowercase, and figures, producing a fast rhythm in headlines. Curved letters (C, G, S, O) read as clean and stable, while diagonals (A, V, W, X, Y) feel strong and graphic, reinforcing a dynamic, poster-ready presence.