Sans Superellipse Upfe 9 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Arian', 'Eurostile LT', 'Eurostile Next', and 'Eurostile Next Paneuropean' by Linotype and 'Bi Bi' by Naghi Naghachian (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, packaging, techy, sporty, assertive, modern, industrial, maximum impact, modern branding, tech clarity, sturdy display, rounded, blocky, squared, compact, geometric.
A heavy, geometric sans built from rounded-rectangle (superellipse-like) structures. Strokes are uniform and dense, with broad, squared counters and softly radiused corners that keep the shapes friendly despite the mass. Uppercase forms are wide and stable, while lowercase stays compact with a solid, utilitarian rhythm; terminals are generally blunt, and curves transition into flats with a controlled, engineered feel. Figures are similarly boxy and robust, designed to hold their shape at large sizes and in high-impact settings.
Best suited to bold display typography—headlines, posters, and short statements where its wide, rounded-rect geometry can define a strong visual identity. It also fits branding and logo work, product packaging, sports or tech-forward campaigns, and UI/wayfinding moments where a sturdy, modern sans is desired at larger sizes.
The overall tone is confident and high-impact, mixing a technical, machined geometry with a softened, approachable edge from the rounded corners. It reads as contemporary and energetic, with a subtle sports/automotive vibe and an emphasis on strength and clarity over nuance.
The design appears intended to deliver maximum presence with a streamlined, geometric construction: wide silhouettes, uniform weight, and rounded corners that temper the blockiness. It prioritizes impact and recognizability, aiming for a contemporary, industrial voice that remains approachable and clean.
Large apertures and squared bowls help maintain legibility in display contexts, while the tight interior spaces and thick joins make it feel most at home when set with generous tracking and ample line spacing. The design’s consistency across caps, lowercase, and numerals reinforces a cohesive, logo-ready voice.