Sans Normal Okkob 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Neufile Grotesk' by Halbfett, 'Neogrotesk' by Los Andes, and 'Lazare Grotesk' by Nootype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, straightforward, industrial, friendly, impact, clarity, modern utility, brand presence, signage legibility, geometric, monoline, rounded, compact apertures, high impact.
A heavy, geometric sans with broad proportions and a firm, even stroke. Curves are drawn with near-circular bowls (notably in O, C, Q, and 8), while straight strokes terminate cleanly with minimal modulation, creating a crisp silhouette at display sizes. Counters tend to be compact and apertures relatively tight, giving the letters a dense, solid color on the page. Lowercase forms are simple and highly legible, with single-storey a and g, a sturdy, blocky t with a wide crossbar, and short, square-like punctuation details such as the i dot.
This font performs best in headlines and short text where a strong, uniform texture is desired—posters, packaging, brand wordmarks, and interface or environmental signage. Its sturdy shapes and compact counters also make it workable for emphasis in editorial layouts, such as pull quotes and subheads.
The overall tone is direct and assertive, with a contemporary, no-nonsense presence suited to bold messaging. Its geometric roundness keeps it from feeling harsh, adding a subtly approachable, utilitarian friendliness.
The design appears intended to deliver maximum clarity and impact through simple, geometric construction and heavy, consistent strokes. It aims for a contemporary workhorse feel—neutral enough for broad use, but bold enough to anchor attention in display contexts.
The numerals are robust and signage-like, with a clear slashed zero for differentiation and rounded figures that maintain consistent weight. The uppercase forms read strong and stable, while the lowercase maintains a compact rhythm that reinforces the font’s solid texture in paragraphs.