Sans Faceted Asji 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Protrakt Variable' by Arkitype, 'Bio Sans' and 'Bio Sans Soft' by Dharma Type, 'Geogrotesque Sharp' by Emtype Foundry, 'Navine' by OneSevenPointFive, and 'Manual' by TypeUnion (names referenced only for comparison).
Keywords: sports branding, headlines, posters, packaging, apparel, athletic, industrial, poster, retro, tough, impact, ruggedness, sporty branding, geometric consistency, display clarity, octagonal, chamfered, blocky, geometric, compact.
A heavy, block-built sans with pronounced chamfered corners that turn curves into crisp, planar facets. Strokes are consistently thick with low modulation, producing dense black shapes and sturdy counters. The caps feel broad and stable with flat terminals, while the lowercase keeps a straightforward, utilitarian construction; round letters like o/c/e become octagonal and the numerals adopt the same cut-corner geometry. Spacing and sidebearings read slightly tight, giving words a compact, sign-like rhythm at display sizes.
Best suited to display settings where a strong, rugged voice is needed—sports identities, team merchandise, posters, bold packaging, and attention-grabbing headlines. It can also work for short UI labels or badges when used sparingly and with generous size.
The overall tone is tough and energetic, with a distinctly athletic and industrial feel. Its faceted geometry suggests varsity lettering and hard-edged branding, projecting confidence and impact rather than delicacy.
The design intention appears to be a high-impact, modernized take on block/varsity lettering, replacing curves with engineered facets for a sharper, more industrial edge while maintaining clear, readable letterforms.
The faceting is applied consistently across the alphabet and figures, creating a cohesive silhouette system that stays legible even as forms become highly angular. The design favors strong word shapes and immediate punch, with interior counters kept relatively open for a weight this heavy.