Sans Faceted Ashe 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, apparel, athletic, industrial, assertive, retro, rugged, impact, durability, sport tone, industrial tone, retro feel, octagonal, chamfered, blocky, compact, stenciled.
A heavy, block-based sans with sharply chamfered corners and faceted, near-octagonal curves. Strokes are consistently thick with minimal contrast, producing dense, high-impact letterforms and compact internal counters. The geometry relies on planar cuts rather than smooth arcs, giving bowls and rounds a clipped, angular rhythm. Spacing reads sturdy and utilitarian, with a slightly condensed feel in many glyphs and clear, simple construction across caps, lowercase, and numerals.
Best suited to display settings where weight and geometry can carry the message—headlines, posters, sports identities, team or varsity-style branding, and bold packaging or apparel graphics. It can also work for short UI labels or signage when a tough, industrial voice is desired, but its dense shapes favor larger sizes for clarity.
The tone is bold and no-nonsense, with a sporty, workmanlike energy reminiscent of uniform lettering and industrial labeling. The angular facets add a hard-edged, mechanical character that feels confident and loud, leaning toward retro athletic and rugged branding cues.
The design appears intended to deliver maximum impact with a distinctive faceted silhouette, substituting angular planes for curves to create a tough, manufactured look. It prioritizes presence and repeatable geometric construction for strong branding and attention-grabbing display typography.
Distinctive faceting is especially apparent in rounded characters (C, G, O, Q, 0, 8, 9), where corners are cut into multiple planes. Lowercase maintains the same blocky logic, with sturdy stems and simplified terminals that keep texture uniform in longer lines.