Slab Normal Ogbu 2 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Shandon Slab' by Hoftype (names referenced only for comparison).
Keywords: editorial, packaging, posters, headlines, signage, industrial, trustworthy, retro, utilitarian, readability, durability, workhorse, authority, slab serif, blocky, robust, square-shouldered, ink-trap like.
A sturdy slab serif with broad proportions and a low-contrast, nearly monoline stroke. Serifs are heavy and square-ended, with softened joins and subtly rounded outer corners that keep the texture from feeling brittle. Curves are generous and open, counters are roomy, and terminals often finish with a blunt, squared-off feel. Overall spacing and rhythm read steady and even in text, with clear letterforms and a strong horizontal emphasis.
Well-suited to editorial typography, headlines, and pull quotes where a strong serif presence is desired without high contrast. It can also work effectively for packaging, branding systems with a utilitarian or heritage tilt, and straightforward signage that benefits from sturdy, block-like forms.
The tone is pragmatic and confident, evoking typewriter-and-press practicality with a clean, contemporary steadiness. Its bold serif shapes add authority without becoming ornate, giving it a grounded, no-nonsense voice suited to informational and institutional contexts.
The design appears intended as a dependable, general-purpose slab serif that prioritizes clarity and a stable rhythm while adding a touch of vintage-industrial character through its hefty serifs and squared terminals.
In the sample text, the font maintains a consistent, dark typographic color and holds up well at larger paragraph sizes. The slab serifs and open counters help preserve clarity while still delivering a distinctive, workmanlike presence.