Sans Normal Likiw 4 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aptifer Sans' by Linotype, 'Gardenia' by W Type Foundry, and 'Hedley New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, titles, sporty, assertive, energetic, modern, friendly, attention grabbing, sense of motion, bold branding, modern clarity, oblique, rounded, chunky, compact, punchy.
A heavy, oblique sans with broad, rounded contours and a compact, muscular footprint. Strokes are uniformly thick with softly sheared terminals and smooth joins, giving letters a sturdy, sculpted feel rather than a sharp geometric one. Counters are relatively tight and apertures tend toward the closed side, which increases color density and impact. The oblique slant is consistent across caps, lowercase, and numerals, and overall spacing reads slightly condensed in texture while maintaining clear glyph differentiation.
Best suited to display settings where weight and slant can create momentum—headlines, posters, and promotional graphics. It can work well for sports and fitness branding, bold social graphics, and packaging that needs a confident, modern voice. In longer text, its dense color suggests using larger sizes with generous leading for comfort.
The tone is bold and forward-leaning, conveying motion and confidence. Rounded curves keep it approachable, but the dense weight and slanted posture add urgency and a competitive, headline-driven energy. It feels contemporary and promotional, designed to grab attention quickly.
The design appears intended to deliver maximum impact with a clean sans structure, pairing a consistent oblique angle with rounded, heavy forms for a sense of speed and strength. It aims to be attention-grabbing and legible at a glance while keeping a friendly, contemporary softness in its curves.
Uppercase forms are built from strong, simple silhouettes with generous curves (notably in C/G/O/Q) and minimal internal delicacy. The lowercase keeps a single-storey feel where applicable and maintains sturdy bowls and short, thick terminals, reinforcing the compact rhythm in paragraphs. Numerals share the same weight and slant, producing a cohesive, high-impact set suitable for prominent figures and scores.