Sans Normal Komam 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Benton Sans' and 'Benton Sans Std' by Font Bureau, 'FF Real Head' and 'FF Real Text' by FontFont, and 'Latino Gothic' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, modern, confident, energetic, direct, impact, motion, clarity, display, slanted, compact, sturdy, punchy, clean.
A heavy, forward-slanted sans with compact proportions and smooth, low-modulation strokes. Curves are full and rounded while terminals stay clean and largely unadorned, giving counters a sturdy, contemporary feel. Uppercase forms read wide and stable, with slightly squared-off joins in places, and the lowercase maintains a straightforward, single-storey construction where expected (notably the a and g). Numerals are robust and evenly weighted, designed to hold up in large, high-impact settings.
This font is a strong choice for headlines, titles, and short bursts of text where impact matters most. It fits branding systems that need a dynamic, modern voice—especially for sports, fitness, tech-forward campaigns, packaging callouts, and promotional graphics. For longer passages, it will work best when given generous tracking and leading.
The overall tone is assertive and kinetic, with the italic slant adding motion and urgency. It feels contemporary and performance-oriented—confident rather than decorative—making it well suited to bold messaging that needs to land quickly.
The design appears intended to deliver a bold, streamlined sans voice with built-in motion from the slant, prioritizing immediacy and visual strength. Its consistent stroke weight and simplified detailing suggest a focus on clarity and reproducibility across print and digital display contexts.
Spacing appears tuned for headline use, with tight internal shapes and strong silhouettes that stay legible at a distance. The mix of rounded bowls and firm verticals creates a crisp rhythm across both all-caps and mixed-case text.