Sans Superellipse Uppa 12 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Miura' by DSType, 'Fact' by ParaType, and 'Etelka' by Storm Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, bold, confident, modern, playful, industrial, impact, modernity, approachability, brand presence, rounded, blocky, geometric, compact, soft corners.
A heavy, rounded sans with squared-off curves and soft, superellipse-like bowls. Strokes are consistently thick with minimal modulation, producing dense, compact counters and a strong, poster-like color on the page. Terminals are blunt and clean, with generous corner rounding that keeps the forms friendly despite the weight. Proportions are broad and stable, and the overall construction reads geometric and engineered rather than calligraphic.
Best suited for short, high-impact text such as headlines, titles, logos, and campaign graphics where its dense weight and broad proportions can dominate. It can also work well for signage and packaging that needs a bold, friendly, modern voice, especially at medium to large sizes.
The font communicates strength and directness with a slightly playful, approachable edge from its rounded corners. It feels contemporary and utilitarian—more “built” than “drawn”—with an energetic, headline-forward presence.
Likely designed to deliver maximum visual impact with a geometric, rounded-square flavor—balancing toughness and approachability. The consistent stroke weight and simplified shapes suggest an emphasis on clarity, punch, and brandable distinctiveness in display settings.
Round letters (like O, C, G) lean toward rounded-rectangle shapes, reinforcing a tech/industrial geometry. The lowercase is sturdy and simplified, and the numerals match the same blocky, rounded rhythm for consistent texture in mixed alphanumerics.