Sans Superellipse Upry 12 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Adero' by Eko Bimantara, 'Exofant' by Hazztype, and 'Fordek' by Isolatype (names referenced only for comparison).
Keywords: headlines, posters, logos, sports branding, packaging, techy, sporty, futuristic, confident, playful, impact, modernity, geometric unity, approachability, display legibility, rounded corners, squared curves, compact counters, blunt terminals, blocky.
A heavy, rounded-rectangular sans with squared curves and superellipse bowls that keep corners soft while staying strongly geometric. Strokes are uniform and substantial, with blunt terminals and compact internal counters that create a dense, high-impact texture. The overall stance is upright and stable, with broad proportions and a consistent, modular rhythm across letters and numerals. Curves tend toward rounded rectangles rather than true circles, and the punctuation and digits follow the same chunky, integrated construction.
Best suited for headlines, display typography, and branding where immediate impact and a contemporary geometric voice are desired. It works well for sports and esports identities, product packaging, tech marketing, and bold interface labels where large sizes preserve interior clarity.
The design reads modern and assertive, with a tech-forward, industrial cleanliness that feels at home in performance and product contexts. Its softened corners add approachability, keeping the tone energetic and slightly playful rather than severe.
The letterforms appear designed to deliver maximum presence with a cohesive rounded-rectangular geometry, balancing a hard-edged, engineered structure with softened corners for approachability. The goal seems to be a distinctive, modern display sans that stays highly legible at large sizes while projecting strength and speed.
At text sizes the tight counters and heavy joins can darken quickly, so it shines most when given space and scale. The rounded-square geometry creates a distinctive “hardware/UI” flavor that remains consistent from caps to lowercase and figures.