Sans Normal Almut 1 is a bold, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, clean, robust, impact, clarity, approachability, contemporary branding, rounded, geometric, soft corners, open counters, even rhythm.
A heavy, wide sans with rounded, geometric construction and smooth, low-modulation strokes. Curves are built from broad circular/elliptical forms, with open counters and generous interior space that keeps letters readable at size. Terminals are clean and largely straight-cut, while joins and curves stay soft, creating a steady, contemporary texture. Uppercase shapes are broad and stable; lowercase forms are similarly wide with simple, single-storey structures where expected and a clear, readable rhythm across words.
Best suited to headlines and short blocks where width and weight can create impact, such as posters, branding wordmarks, signage, and packaging. Its open shapes and rounded geometry also make it a good choice for digital hero text and UI banners where clarity at larger sizes is important.
The overall tone is modern and approachable, combining a strong, assertive presence with soft, rounded warmth. It reads as friendly and straightforward rather than technical, making it feel confident without becoming harsh.
The design intention appears to be a bold, contemporary geometric sans that prioritizes strong shelf presence and easy readability. It aims to deliver an approachable, modern voice through wide proportions, rounded forms, and consistent stroke behavior.
Spacing appears comfortable for display use, with consistent sidebearings that maintain an even color in headlines. Numerals are sturdy and highly legible, matching the letterforms’ wide proportions and rounded curvature for a cohesive set.