Sans Other Tugam 12 is a bold, very narrow, low contrast, upright, normal x-height font.
Keywords: posters, headlines, logotypes, signage, packaging, art deco, vintage, theatrical, industrial, condensed, compact impact, retro display, carved motif, signage style, stencil-like, incised, high-waisted, spurred, tall.
A tall, condensed display sans with sharply tapered terminals and frequent internal cut-ins that create a slit or incised effect through vertical strokes. Curves are narrow and verticalized, giving rounds like O and C an egg-shaped, upright feel, while joins stay crisp and angular. Counters are tight and the overall rhythm is strongly vertical, with occasional spur-like protrusions on letters such as G, S, and Z adding a slightly carved, ornamental snap. Figures follow the same condensed, chiseled construction, producing compact, high-impact numerals.
Best suited to headlines, poster typography, and short branding lines where the condensed silhouette and incised details can read clearly. It can work well for signage, packaging, and title treatments that need a vertical, retro display flavor; for longer passages, the tight counters and carved details are likely to feel intense.
The overall tone feels like carved signage and classic show-card lettering—dramatic, slightly mysterious, and firmly retro. Its narrow, blade-like shapes suggest vintage theater marquees, jazz-age posters, and industrial labels where a strong vertical presence is desirable.
This design appears intended to deliver a compact, high-impact display voice with a carved or cutout motif, combining sans construction with decorative incisions to evoke vintage signage and Art Deco-era styling.
The distinctive inner notches and tapered stroke endings read as deliberate cutouts rather than contrast-driven modulation, which helps the face hold together at larger sizes while remaining visually intricate. Spacing appears tight and columnar in text, reinforcing the compressed, poster-oriented color.