Sans Superellipse Etgow 7 is a very bold, very narrow, low contrast, italic, normal x-height font visually similar to 'Miura' by DSType, 'FF Good' by FontFont, and 'Performa' by Resistenza (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, condensed, dynamic, sporty, assertive, retro, space saving, high impact, speed emphasis, brand voice, oblique, geometric, rounded, compact, upright stress.
A compact, oblique sans with tightly set proportions and chunky strokes that read as solid blocks at display sizes. Curves are built from rounded-rectangle geometry, giving bowls and counters a softly squared, superelliptical feel rather than pure circles. Terminals are mostly blunt and clean, with gentle rounding that keeps the texture continuous across lines. The overall rhythm is upright and disciplined despite the slant, with narrow apertures and firm joins that create a dense, poster-ready color.
Best suited to short, high-impact settings such as headlines, posters, apparel or sports branding, packaging callouts, and signage where condensed width and strong weight help maximize presence. It can also work for bold editorial standfirsts or interface labels when used sparingly at generous sizes.
The slanted, condensed stance and heavy massing convey speed, urgency, and punch, suggesting athletic or headline-driven communication. Its rounded geometry tempers the aggressiveness with a friendly, modern-industrial polish, landing in a space that feels both retro-influenced and contemporary.
The design appears intended to deliver maximum impact in limited horizontal space while maintaining a smooth, geometric tone. Its rounded-rectangle construction and consistent stroke mass suggest a focus on bold branding and fast, energetic messaging rather than extended reading.
The numerals follow the same compact, forward-leaning logic, maintaining a consistent blocky texture in mixed alphanumeric settings. In text samples, the tight inner spaces and strong vertical emphasis make it most comfortable at larger sizes where counters have room to breathe.