Sans Normal Asbuv 7 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, editorial, signage, posters, modern, friendly, clean, playful, versatility, clarity, approachability, modernity, geometric, rounded, open apertures, high legibility, soft terminals.
A clean geometric sans with near-monoline strokes and gently rounded corners that soften the overall construction. Curves are built from smooth circular and elliptical forms, while straight stems stay crisp and vertical, creating a steady, contemporary rhythm. Counters are generally open and spacious, and many joins and terminals are subtly softened, giving the design an approachable finish without becoming informal. The uppercase sits with simple, confident silhouettes, while the lowercase maintains clear differentiation and consistent spacing for comfortable text setting.
It performs well in UI and product environments where clarity at varied sizes is important, and its rounded geometry also suits contemporary branding and packaging. The steady stroke weight and open forms make it comfortable for short paragraphs and captions, while the clean shapes scale nicely for signage and display lines in posters or headings.
The font reads as modern and approachable, balancing a technical geometric structure with warm, rounded details. Its tone feels friendly and unobtrusive, making it suitable for interfaces and brand systems that want clarity without harshness. Overall it conveys a lightly playful, optimistic character while remaining professional.
The design appears intended as a versatile geometric sans that stays neutral enough for everyday communication while adding warmth through rounded terminals and smooth curves. It aims to provide a cohesive look across letters and figures for modern digital and print applications.
Round letters like O and C appear close to circular, contributing to a cohesive geometric palette. Diacritics shown (such as the dotted i/j) are simple and minimal, and the numerals follow the same smooth, rounded logic for visual continuity in mixed text.