Sans Normal Osdeh 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Epoca Pro' by Hoftype, 'MVB Solitaire Pro' by MVB, 'Akagi' by Positype, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, confident, modern, playful, impact, approachability, clarity, modernity, display, rounded, compact, blocky, smooth, high-impact.
A heavy, rounded sans with broad strokes and soft corners that keep the forms approachable despite the strong weight. Curves are generously circular in letters like C, O, and G, while straight-sided characters (E, F, H, N) stay clean and geometric. Counters are relatively tight and apertures are somewhat closed, giving the face a compact, punchy color in text. The lowercase shows simple, sturdy construction with a single-storey a and g, short-to-moderate ascenders, and a square-ish dot on i/j; numerals are similarly robust with rounded bowls and stable, poster-like silhouettes.
Best suited to headlines, posters, packaging, and branding where strong presence and quick readability are needed. It also works well for short UI labels, signage, and promotional graphics, especially when set with slightly open tracking to preserve counter clarity.
The overall tone is assertive and upbeat: it reads loud and clear, with a friendly softness coming from the rounded geometry. It feels contemporary and informal, leaning toward attention-grabbing communication rather than neutrality.
The design appears intended as a high-impact display sans that combines geometric roundness with sturdy, simplified letterforms. Its goal is to deliver a confident voice while staying approachable through softened corners and smooth curves.
Spacing appears comfortable for display use, with wide, stable shapes and minimal internal detailing. The heavier joins and rounded terminals help maintain consistency at large sizes, while the compact counters may reduce clarity if set too small or tightly tracked.