Sans Normal Lanom 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Segma' by Brink, 'Oceanwide Pro' by California Type Foundry, 'Creata' by Ivan Petrov, and 'Centra No. 1' and 'Centra No. 2' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, confident, energetic, friendly, modern, impact, momentum, branding, attention, rounded, soft corners, compact apertures, forward slant, heavy weight.
A heavy, forward-leaning sans with broad proportions and rounded, full counters. Stroke weight stays consistent with minimal modulation, creating a solid, blocky silhouette. Terminals are clean and slightly softened, and curves are built from generous circular forms that keep the texture smooth even at large sizes. Letterforms feel tightly constructed, with relatively closed apertures and compact internal spaces that emphasize density and impact.
Best suited to large-scale typography where bold presence and quick recognition matter, such as headlines, posters, sports or lifestyle branding, and promotional graphics. It can work for short bursts of text like taglines and callouts, especially when strong emphasis and a sense of motion are desired.
The overall tone is assertive and upbeat, pairing a strong, loud presence with approachable rounded shapes. Its slanted stance adds motion and urgency, giving the face a fast, contemporary attitude that reads as promotional and performance-driven rather than formal.
This design appears intended as an attention-grabbing display sans that combines high mass with rounded construction and a forward slant to project speed, confidence, and modern commercial energy.
The numerals match the letters in weight and width, with a particularly sturdy, poster-ready presence. The texture in paragraph settings is dark and continuous, favoring impact over delicacy, and the slant is consistent across uppercase, lowercase, and figures.