Sans Normal Saruh 4 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, packaging, labels, utilitarian, industrial, condensed, no-nonsense, retro, space saving, clarity, utility, display impact, monoline, rounded, compact, clean, sturdy.
A compact sans with strongly condensed proportions and a monoline, low-contrast stroke. Curves are built from simple, rounded forms, while corners and terminals stay blunt and clean, giving letters a sturdy, engineered feel. Counters are relatively tight and apertures are modest, which strengthens the overall texture in lines of text. Uppercase forms are tall and narrow with straightforward construction; lowercase follows suit with simple bowls and short extenders, keeping the rhythm even and economical.
This font suits space-constrained headlines, posters, and display lines where a tall, compact texture is useful. It also fits utilitarian applications like signage, labeling, and packaging that benefit from a straightforward, condensed sans presence.
The tone is practical and workmanlike, with a slightly vintage, signage-like flavor. Its narrow build and firm terminals create an assertive, space-saving voice that reads as efficient rather than delicate or expressive.
The design appears intended to provide a clean, condensed sans for efficient setting, balancing simple geometric curves with sturdy, blunt terminals to remain legible while conserving horizontal space.
Figures are similarly condensed and consistent in stroke, supporting a uniform typographic color. The design favors clarity through simplicity, with minimal stylistic quirks and a steady baseline/vertical emphasis that holds together well in dense settings.