Sans Superellipse Ugbij 12 is a very bold, narrow, low contrast, italic, tall x-height font visually similar to 'Berthold Block W1G' by Berthold, 'Muller Next' by Fontfabric, 'Gotham' by Hoefler & Co., 'Verbatim' by Monotype, 'Amsi Pro' and 'Amsi Pro AKS' by Stawix, and 'Eastman Condensed' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sportswear, packaging, logotypes, sporty, playful, punchy, retro, energetic, impact, motion, approachability, display, slanted, condensed, rounded, bulky, bouncy.
A heavy, right-leaning sans with compact, condensed proportions and rounded, superellipse-like curves. Strokes are thick and largely uniform, with softened corners and subtly squared counters that give letters a rubbery, blocky feel. The rhythm is tight and forward-tilting, with short apertures and closed shapes that read as sturdy at display sizes. Numerals match the weight and slant, maintaining the same rounded-rectangle geometry and dense color.
Best suited for bold headlines, short slogans, and branding where a compact, energetic voice is needed. It can work well on packaging and apparel graphics, as well as promotional posters and signage that benefit from strong, forward-leaning emphasis. Use larger sizes or generous tracking when clarity is critical in longer lines.
The overall tone is assertive and high-energy, with a sporty, poster-ready presence. Its rounded corners and chunky forms add a friendly, playful edge, while the strong slant suggests motion and immediacy. The look leans nostalgic and commercial, suited to attention-grabbing statements rather than quiet text.
Likely intended as a display sans that combines speed and friendliness: a condensed, slanted silhouette for urgency, paired with rounded superellipse forms for approachability. The consistent weight and compact fit suggest it’s designed to create a dense, impactful typographic color in titles and branded messaging.
The design’s softness comes from consistent corner rounding and superelliptical bowls, which keep even dense letterforms from feeling sharp. Spacing appears intentionally compact, emphasizing a solid, dark texture; longer passages can feel visually heavy, but headings gain strong impact.