Sans Normal Pomaf 4 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Metcon' by Comicraft, 'Crossten Soft' by Emre Güven, 'Seitu' by FSD, 'Heavitas Neue' by Graphite, 'Marcher' by Horizon Type, 'Garnet' by Ksenia Belobrova, and 'Morph' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, bold, approachable, retro, impact, approachability, display clarity, brand character, retro flavor, rounded, soft terminals, chunky, compact, high impact.
A heavy, rounded sans with compact proportions and smooth, generous curves. Strokes are consistently thick with minimal modulation, producing solid silhouettes and sturdy counters. Terminals are softly finished and corners are rounded, while diagonals and joins stay clean and simplified. Lowercase forms lean toward single-storey constructions (notably the a and g), and several letters show slightly asymmetric, hand-cut shaping that adds character without breaking overall consistency.
Best suited to display settings where a bold, friendly presence is needed—such as headlines, posters, packaging, and brand marks. It also works well for short UI labels or signage when you want an approachable tone, while long passages may feel dense due to the heavy stroke and compact rhythm.
The tone is upbeat and approachable, with a slightly retro, cartoon-adjacent warmth. Its chunky weight and rounded geometry feel friendly rather than severe, giving headlines a confident, easygoing voice that reads as contemporary casual with a hint of vintage signage.
The design appears intended to deliver maximum impact with a warm, rounded personality—combining simplified, sturdy letterforms with playful shaping for attention-grabbing display typography.
The design keeps counters relatively open for the weight, helping maintain legibility in large sizes. Numerals are bold and straightforward, matching the rounded construction of the letters. Overall rhythm is tight and punchy, favoring strong word shapes over delicate detail.