Sans Normal Likum 4 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Graphicus DT' by DTP Types, 'Whitney' by Hoefler & Co., 'Futura Now' and 'Morandi' by Monotype, 'Bajazzo' and 'Bajazzo Rounded' by Schriftlabor, and 'Futura TS' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, punchy, confident, friendly, modern, impact, motion, display clarity, brand presence, emphasis, rounded, oblique, compact, chunky, high-impact.
A heavy, oblique sans with rounded, fully filled-in forms and broad, smooth curves. Strokes are consistently thick with minimal modulation, producing dense counters and sturdy silhouettes. Terminals are blunt and clean, and the overall construction favors simple geometric bowls and arcs. Spacing reads slightly compact at display sizes, with numerals and capitals designed to hold strong, uniform color across a line.
This font is well suited to headlines, posters, and large-format messaging where impact and motion are priorities. It can work effectively in sports branding, event promotion, and packaging that benefits from a bold, rounded italic voice. For longer text, it will be most comfortable in short bursts such as callouts, subheads, and emphatic labels.
The tone is energetic and assertive, with a forward-leaning momentum that feels sporty and promotional. Its rounded geometry softens the weight, keeping the voice approachable rather than aggressive, while still delivering a strong, attention-grabbing presence.
The design appears intended to deliver maximum visual impact with a fast, forward-leaning stance, combining sturdy geometric shapes with rounded friendliness. It prioritizes bold readability and brand presence in display contexts over delicate detail.
The italic slant is pronounced enough to create speed and emphasis, especially in all-caps settings. Round letters like O/C/G and the numerals keep a smooth, continuous rhythm, while diagonals (A, V, W, X, Y, Z) reinforce the dynamic, athletic feel. The overall texture remains even and bold, making it best suited to larger sizes where counters can breathe.