Sans Normal Abbut 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Mesveda' by Agny Hasya Studio and 'Hidone' by RantauType (names referenced only for comparison).
Keywords: ui text, product design, branding, editorial, captions, clean, modern, dynamic, efficient, neutral, legibility, modernization, emphasis, clarity, system use, oblique, monoline, geometric, rounded, crisp.
A slanted, monoline sans with a clean geometric backbone and rounded bowls. Curves are smooth and fairly circular, while joins and terminals stay crisp, giving the letters a precise, engineered feel. Proportions are balanced with open counters and straightforward construction; the italic is achieved through a consistent oblique angle rather than calligraphic modulation. Figures follow the same restrained, rounded logic, with simple forms and clear differentiation at text sizes.
Works well for interface typography, product UI, and dashboards where a clean italic is needed for emphasis. It also fits contemporary branding systems, editorial subheads, and captions that benefit from a neutral, polished sans voice.
The overall tone is modern and functional, with the italic slant adding motion and emphasis without becoming expressive or decorative. It feels businesslike and contemporary—suited to interfaces and everyday communication where clarity is the priority.
The design appears intended as a practical italic companion with a geometric, contemporary character—prioritizing legibility and consistent rhythm while delivering a clear sense of motion for emphasis in text and display settings.
The rhythm in words is even and steady, with smooth spacing and a calm texture in continuous text. Rounded forms (like C, O, Q and the lowercase bowls) anchor the look, while diagonals and the oblique angle keep it feeling agile and forward-leaning.