Serif Flared Hanum 3 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Formata' and 'Formata W1G' by Berthold, 'Glober' by Fontfabric, 'Praxis Next' by Linotype, 'Diaria Sans Pro' by Mint Type, 'Janone' and 'Ponta Text' by Outras Fontes, 'Fact' by ParaType, and 'Agent Sans' by Positype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logotypes, sporty, retro, energetic, bold, confident, impact, motion, display, branding, retro appeal, flared, bracketed, wedge serif, oblique stress, compact fit.
A heavy, right-leaning serif with flared, wedge-like terminals and strongly bracketed joins that give strokes a carved, tapering finish. The forms are compact and tightly fitted, with rounded bowls, firm verticals, and a subtly calligraphic stress that adds motion without high contrast. Counters are relatively small for the weight, while apertures stay open enough to keep letters from clogging at display sizes. Numerals and capitals share the same assertive, slightly condensed rhythm, producing a dense, punchy texture in lines of text.
Best suited to display contexts where impact and speed are desirable—headlines, posters, sports or team branding, promotional graphics, packaging, and bold logotypes. It can work for short emphatic subheads or pull quotes, but its dense color makes extended small-size text less ideal.
The overall tone is energetic and athletic, with a retro advertising flavor that feels loud, fast, and competitive. Its slanted stance and flared serifs suggest momentum and impact, making the font read as confident and attention-seeking rather than reserved or literary.
Likely designed to deliver a forceful, fast-leaning display voice that combines classic serif structure with flared, sculpted terminals for extra punch. The goal appears to be high visibility and a distinctive, vintage-tinged personality for branding and promotional typography.
The italic is integral to the design rather than a simple slant: curves and terminals appear shaped to reinforce forward motion, and many letters show angular entry/exit strokes that heighten the sporty character. In paragraphs, the strong weight creates a dark color that works best when given generous tracking and line spacing.