Sans Normal Alrov 14 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe, 'Surt' by Blaze Type, 'Asket' by Glen Jan, 'Prachason Neue' by Jipatype, 'Alergia Grotesk' by Machalski, 'Closer' by Mint Type, and 'Lalo Grotesk' by Nois (names referenced only for comparison).
Keywords: headlines, branding, packaging, signage, ui labels, modern, confident, friendly, clean, technical, strong presence, modern utility, approachable geometry, display clarity, rounded, geometric, high legibility, sturdy, neutral.
A heavy, rounded sans with broadly geometric construction and smooth, continuous curves. Strokes are consistently thick with minimal contrast, and terminals are largely straight-cut, giving the forms a sturdy, uniform color. Counters are generous for the weight, and curves stay fairly circular, especially in O/C/G and the bowls of B/P/R. The lowercase shows a single-storey a and g, compact shoulders, and a straight, utilitarian rhythm; the numerals are similarly robust with open, simplified shapes.
Best suited to attention-forward settings such as headlines, brand wordmarks, packaging callouts, and signage where a solid, contemporary voice is needed. Its rounded geometry and clear counters also make it useful for UI labels and navigation text when a strong, friendly emphasis is desired.
The overall tone is contemporary and straightforward, balancing a friendly roundness with a firm, assertive weight. It reads as practical and no-nonsense rather than decorative, with a confident presence that stays approachable.
Likely designed to deliver a modern, geometric sans voice with a strong, compact presence and straightforward readability. The emphasis appears to be on robust shapes, consistent rhythm, and approachable roundness for versatile display-driven typography.
Diagonal-heavy letters (V/W/X/Y) feel broad and stable, while verticals remain dominant and even, supporting strong readability at distance. The sample text shows a dense typographic color that holds together well in headlines and short blocks, with clear differentiation across common letter pairs.