Slab Square Gudu 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Haste' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, sports branding, sturdy, confident, retro, industrial, collegiate, impact, visibility, durability, display clarity, brand presence, blocky, squared, slabbed, chunky, compact.
A heavy, block-forward slab serif with wide letterforms and dense black color. Strokes are largely uniform, with squared shoulders, flat terminals, and prominent rectangular serifs that read as built-on blocks rather than tapered finishes. Counters are relatively small and rounded within the overall squarish skeleton, and curves (C, O, S) stay tight and controlled to maintain a robust rhythm. Spacing and sidebearings feel generous enough for headlines, while the overall texture remains compact and punchy at text sizes.
Best suited to headlines and short-to-medium display copy where its heavy slabs and wide proportions can deliver impact. It works well for posters, labels and packaging, and bold signage or wayfinding where quick recognition matters. The strong, blocky forms also lend themselves to sports or team-style branding and any design system that needs a sturdy typographic anchor.
The font projects a strong, no-nonsense tone—confident and workmanlike with a hint of vintage signage and collegiate display energy. Its chunky slabs and squared detailing give it an assertive, dependable personality suited to attention-grabbing typography.
The design appears intended to provide a highly legible, high-impact slab serif for display use, balancing squared, industrial detailing with controlled curves to keep word shapes readable. Its consistent weight and prominent serifs suggest a focus on authority and visibility across large-format applications.
Uppercase forms look especially architectural and stable, while the lowercase keeps the same weight and slab logic for a consistent, unified voice. Numerals match the letterforms’ mass and geometry, staying bold and legible with straightforward, squared-off construction.