Sans Normal Lubas 1 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Associate Sans' by Indian Type Foundry and 'TT Commons Classic' and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, assertive, playful, modern, friendly, impact, modernize, energize, attract attention, brand voice, slanted, chunky, rounded, soft corners, compact.
A heavy, right-slanted sans with broad proportions and rounded, geometric construction. Strokes are consistently thick with minimal contrast, and terminals tend to be softly squared rather than sharp. Counters are generous for the weight, producing clear, open apertures in letters like C, S, and e, while curves stay smooth and stable across the set. The overall rhythm is compact and punchy, with sturdy verticals and simplified forms that hold up well at large sizes.
Best suited for headlines, short statements, and display copy where strong impact and quick recognition are priorities. It works well for branding, packaging, and promotional materials, especially in contexts that benefit from an active, sporty feel. For longer text, it’s likely most effective in larger sizes with ample spacing to preserve clarity.
The tone is energetic and forward-leaning, reading as confident and sporty with a friendly, approachable softness from the rounded forms. Its bold presence feels promotional and attention-grabbing, suited to messaging that should feel active and contemporary rather than formal.
The design appears intended to deliver maximum visual punch with a contemporary slanted stance, using simple geometric forms and soft corners to stay friendly while remaining forceful. It aims for clear, bold communication in display settings where a modern, energetic voice is needed.
Uppercase forms present as solid and blocky with clean geometry, while the lowercase keeps simple, single-storey shapes where expected and maintains a consistent slant across letters and numerals. Figures are similarly robust and rounded, matching the letterforms closely for cohesive typographic color.