Sans Normal Amnuz 15 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'BR Sonoma' by Brink; 'Sharp Sans', 'Sharp Sans Display No. 1', and 'Sharp Sans Display No. 2' by Monotype; 'Madani' and 'Madani Arabic' by NamelaType; and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, ui labels, clean, modern, friendly, confident, neutral, clarity, modernity, approachability, versatility, simplicity, rounded, geometric, monolinear, open counters, high legibility.
A rounded geometric sans with largely monolinear strokes and smooth, circular bowls. Curves are clean and even, with generous apertures (notably in forms like C, S, and e) and open counters that keep the texture airy despite the heavy stroke. Terminals are mostly blunt and crisp, while joins stay simple and sturdy, giving the design a stable rhythm. Uppercase proportions read balanced and straightforward, and the lowercase shows a single-storey a and g, contributing to a contemporary, simplified construction.
It works well for headlines, brand marks, and display typography where a clean, contemporary voice is needed. The open shapes and simple constructions also suit short UI labels and signage, especially at medium-to-large sizes where the rounded geometry reads crisply.
The overall tone is modern and approachable, combining a friendly roundness with a firm, no-nonsense presence. It feels clear and utilitarian rather than expressive, projecting confidence without looking rigid or technical.
The design appears intended as a versatile, contemporary sans that prioritizes clarity and straightforward geometry. Its rounded forms and simplified lowercase suggest a goal of friendliness and accessibility while retaining a strong, stable typographic color.
The figures follow the same rounded, geometric logic as the letters, with clear silhouettes and minimal detailing. The font maintains consistent stroke behavior across straight and curved strokes, which helps preserve an even color in larger blocks of text.