Sans Superellipse Etluf 2 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe, 'ITC Franklin' by ITC, and 'CTCO Hopps' by wearecolt (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, urgent, modern, punchy, dynamic, space saving, impact, speed, attention, condensed, slanted, rounded, compact, heavy.
A condensed, strongly slanted sans with heavy, compact strokes and rounded-rectangular (superellipse-like) counters. The forms feel tightly drawn with firm terminals and minimal stroke modulation, creating a dense, high-impact texture in words. Curves are smooth and controlled, while diagonals and joins are crisp, giving the alphabet a fast, forward-leaning rhythm across both upper- and lowercase.
Best suited to short, high-impact settings such as headlines, posters, sports and fitness branding, packaging callouts, and promotional graphics. It can work for subheads and short bursts of copy where a dense, energetic voice is desired, but the tight proportions and slant make it less ideal for extended reading at small sizes.
The overall tone is energetic and assertive, with a “speed” sensation driven by the pronounced slant and compressed proportions. It reads as contemporary and action-oriented, leaning toward bold, competitive, and attention-grabbing messaging rather than quiet neutrality.
The design appears intended to deliver maximum impact in limited horizontal space while projecting motion and contemporary strength. Rounded, superellipse-inspired shaping keeps the heavy construction feeling refined and brand-friendly, supporting bold display typography with a clean, modern finish.
In text, the narrow measure and strong incline create a compact word shape that stacks tightly on a line, emphasizing momentum. Rounded counters soften the otherwise forceful weight, keeping the look clean and modern rather than industrial or rough.