Sans Normal Arbow 1 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Gradus' by Brenners Template (names referenced only for comparison).
Keywords: ui text, branding, headlines, body text, signage, modern, neutral, clean, friendly, clarity, versatility, modern branding, digital readability, geometric, open counters, rounded terminals, balanced.
A clean sans with a gently geometric construction and smooth, continuous curves. Strokes are even and unmodulated, with rounded bowls and open apertures that keep forms clear in text. Proportions feel balanced rather than condensed or extended, with straightforward capitals and simple lowercase shapes; the lowercase shows a single-storey a and g, reinforcing a contemporary, approachable tone. Numerals and punctuation follow the same calm, consistent rhythm, with rounded forms and tidy joins.
This font is well suited to interface text, product branding, and general-purpose editorial settings where a clean sans is needed. Its open counters and straightforward forms make it a solid choice for short headlines, labels, and signage, while the even color and simple lowercase support comfortable paragraph reading.
The overall tone is modern and neutral, leaning friendly due to its soft curves and uncomplicated, open letterforms. It feels practical and unobtrusive, suitable for communication that aims to look contemporary without drawing attention to the typography itself.
The design appears intended as a versatile, contemporary sans that prioritizes clarity and consistency. Its geometric lean and single-storey lowercase forms suggest an aim toward friendly modern branding and digital-first readability without stylistic excess.
The sample text shows stable spacing and an even texture, with rounded bowls (e, o, p) and clear distinctions in key shapes like I/l and O/0 through proportion and internal form rather than ornament. Curves are smooth and corners are softened, which helps maintain a calm reading flow at larger and moderate sizes.