Sans Normal Karaj 17 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Sofia Pro' by Mostardesign, 'Grava' by Positype, 'Neue Reman Sans' by Propertype, 'Santral' by Taner Ardali, and 'Gravita' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, assertive, contemporary, friendly, energetic, attention-grabbing, modern branding, dynamic emphasis, display clarity, rounded, geometric, oblique, heavyweight, smooth.
A heavy, oblique sans with rounded, geometric construction and smooth, low‑contrast strokes. Curves are clean and broadly elliptical, with generous counters in letters like O, e, and p, while joins and terminals stay blunt and uncomplicated. The slant is consistent across caps, lowercase, and figures, giving lines of text a forward-leaning rhythm. Overall proportions read moderately extended with sturdy verticals and broad bowls, producing a compact, high-impact texture in setting.
This style performs best where strong, fast-moving emphasis is needed: headlines, posters, brand marks, and punchy short copy. It also fits packaging and promotional graphics where a rounded, modern voice is desired and the oblique stance can add motion and urgency. For dense reading text it will feel heavy, but for display sizes it remains clear and cohesive.
The tone is energetic and confident, with a sporty, contemporary feel driven by the consistent slant and solid weight. Rounded forms keep it approachable rather than aggressive, making it feel modern and upbeat. The overall impression is promotional and headline-oriented, suited to attention-grabbing messaging.
The design appears intended to deliver a modern, high-impact oblique sans that combines geometric roundness with a forward, kinetic stance. Its sturdy weight and simplified details prioritize immediacy and consistency across letters and numbers, aiming for reliable performance in bold display typography.
Figures are similarly slanted and sturdy, matching the letterforms for cohesive emphasis in mixed alphanumeric settings. The lowercase shows simple, single-storey forms (notably a and g) that reinforce the geometric, streamlined voice and keep word shapes bold and clear at larger sizes.