Sans Normal Kidas 7 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Moveo Sans' by Green Type, 'Interval Next' by Mostardesign, 'Lanz' by Nine Font, 'Sans Beam' by Stawix, 'Nauman Neue' by The Northern Block, 'Nuno' by Type.p, and 'Body' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, signage, sporty, dynamic, modern, confident, industrial, emphasis, momentum, impact, clarity, modernity, oblique, geometric, grotesque, clean, sturdy.
This is a slanted sans with sturdy, low-contrast strokes and generously rounded curves. Uppercase forms are broad and open with smooth terminals and a slightly squared, engineered feel in letters like E, F, and T. The lowercase follows a single-storey construction for a and g, with compact counters and a forward-leaning rhythm that keeps word shapes cohesive at display sizes. Numerals are wide and simplified, with clear, open apertures and consistent stroke weight that maintains a firm, even color on the page.
It works best for headlines, poster typography, and brand marks where a bold, energetic voice is needed. The wide proportions and steady stroke weight also suit wayfinding-style signage and packaging callouts where quick recognition matters more than compact text setting.
The overall tone feels energetic and assertive, with a forward-leaning posture that suggests speed and momentum. Its clean geometry and solid weight read as contemporary and pragmatic, making it feel at home in performance-oriented or tech-adjacent contexts rather than formal or delicate settings.
The design appears intended to deliver a modern, high-impact sans with an integrated slant for motion and emphasis. By pairing broad letterforms with simple geometry and even stroke weight, it aims to stay legible and confident while projecting speed and contemporary utility.
The italics are built into the design rather than being a slight slant, giving characters a purposeful oblique stance and a strong directional flow. Spacing appears comfortable for headlines, and the broad proportions help maintain legibility when set large or in short bursts of text.