Sans Normal Liraz 9 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Hastrico DT' by DTP Types and 'Andes Neue' and 'Basic Sans' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social ads, energetic, friendly, sporty, playful, confident, impact, motion, approachability, modernity, emphasis, rounded, slanted, soft corners, punchy, compact counters.
A heavy, right-slanted sans with rounded, softly squared curves and a tightly packed interior rhythm. Strokes are thick and even, with compact counters and sturdy joins that create a solid, high-impact silhouette. The overall construction favors broad, simple shapes—round bowls, firm terminals, and smooth transitions—giving the letters a cohesive, geometric-leaning feel while staying distinctly italic in posture.
This style is best suited to short, prominent text where impact and momentum matter—headlines, poster typography, brand marks, packaging callouts, and social or display graphics. It can also work for brief UI accents (buttons, badges, pricing) where a bold italic emphasis is desired, but it will be most comfortable at larger sizes due to its tight counters and dense texture.
The tone is bold and upbeat, with a sporty, forward-moving energy. Its rounded forms keep it approachable and contemporary, balancing assertiveness with a friendly, informal character that reads as modern and lively.
The design intent appears focused on delivering a strong, contemporary italic voice with smooth, rounded geometry and high visual mass. It aims to project speed and confidence while maintaining a friendly, accessible look suited to modern commercial display use.
Lowercase forms appear notably weighty for their size, with small apertures that increase density in text. Numerals follow the same robust, rounded language, producing strong, attention-grabbing figures that feel consistent with the letterforms.