Sans Normal Obgiz 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'EF Diamanti Condensed' by Elsner+Flake, 'EquipCondensed' by Hoftype, and 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, assertive, playful, modern, chunky, impact, approachability, simplicity, display, rounded, bulky, compact, soft, geometric.
A heavy, rounded sans with compact counters and strongly filled-in shapes. Curves are built from broad, smooth arcs while terminals tend to end in blunt, squared cuts, creating a sturdy, blocky silhouette. The lowercase shows single-storey forms (notably a and g) with simple, closed bowls and minimal detailing, and the overall rhythm is tight due to short apertures and small inner spaces. Numerals match the letterforms with thick strokes and rounded massing, maintaining a consistent, poster-like color across lines.
Best suited to headlines and short blocks of text where weight and presence are an advantage, such as posters, brand marks, packaging, and attention-grabbing signage. It can also work for bold UI accents and labels, but the compact counters suggest avoiding very small sizes or low-contrast backgrounds for longer reading.
The font projects a confident, upbeat tone: bold enough to feel emphatic, yet softened by rounded geometry that keeps it approachable. Its chunky presence reads as contemporary and slightly playful, making statements feel friendly rather than severe.
The letterforms appear designed to deliver maximum visual punch with a friendly, rounded voice—combining geometric simplicity with dense, compact interiors to create a strong, contemporary display texture.
The design prioritizes impact over openness: many characters have narrow apertures and dense counters, which boosts solidity and makes it especially striking at larger sizes. Angular joins (as in K and W) contrast with the rounded bowls, adding a crisp, energetic edge without introducing ornament.