Slab Contrasted Piva 4 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Goodall' by Colophon Foundry, 'Publica Slab' by FaceType, 'Nomos Slab' by Identity Letters, 'Sánchez Niu' by Latinotype, and 'Pepi/Rudi' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, sports branding, assertive, retro, industrial, collegiate, headline, impact, legibility, heritage, authority, display strength, blocky, sturdy, chunky, bracketed, ink-trap-ish.
A heavy, slab-serif design with broad proportions and compact counters, built from thick verticals and flat, rectangular terminals. The serifs are prominent and mostly squared with slight bracketing, creating a sturdy, poster-like silhouette. Curves (C, G, O, Q and the rounded lowercase) are full and weighty, while joins and interior corners stay tight, giving the face a dense, high-impact texture. Spacing reads generous at display sizes, with clear, strongly differentiated forms and a consistent, no-nonsense rhythm across caps, lowercase, and figures.
Best suited to display applications where weight and presence are an advantage—posters, headlines, signage, packaging, and bold editorial callouts. It can also work for sports or institutional-style branding that benefits from sturdy, slab-serif structure, while long passages will feel dense unless set with ample size and leading.
The overall tone is confident and robust, with a vintage, workmanlike feel that recalls traditional print and signage. It projects authority and solidity rather than delicacy, making text feel emphatic and grounded.
This font appears designed to deliver maximum impact with a classic slab-serif voice: broad, stable letterforms, emphatic terminals, and a compact internal structure that holds up in bold, attention-grabbing settings.
In the sample text the heavy slabs and compact counters produce a dark, even color that stays readable but becomes visually dominant. The large, squared punctuation and strong numerals reinforce a utilitarian, statement-making character suited to short, impactful copy.