Sans Superellipse Abdov 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Benton Sans', 'Benton Sans Pro', and 'Benton Sans Std' by Font Bureau; 'ITC Franklin' and 'ITC Franklin Gothic LT' by ITC; 'Molde' by Letritas; 'Amsi Grotesk' by Stawix; and 'Franklin Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: ui design, product branding, signage, data display, editorial, modern, neutral, clean, friendly, technical, clarity, modernization, approachability, systematic design, geometric, rounded, squarish, even rhythm, open counters.
A geometric sans with rounded-rectangle construction: curves tend to resolve into softened corners and superellipse-like bowls rather than perfectly circular forms. Strokes are even and steady, with a crisp, contemporary finish and minimal modulation. Proportions feel pragmatic and balanced, with generous apertures and open counters that keep shapes clear in both uppercase and lowercase. Terminals are mostly straight-cut, and the overall rhythm is tidy and consistent across letters and numerals.
Well-suited to interfaces, dashboards, and product typography where clear, stable letterforms are needed. The rounded geometric structure also works in contemporary branding, packaging, and wayfinding where a clean but approachable tone is desirable. Numerals and capitals feel reliable for labels, charts, and short headings.
The tone is modern and matter-of-fact, with a quiet friendliness coming from the rounded geometry. It reads as efficient and contemporary rather than expressive, lending a dependable, product-oriented feel. The design suggests clarity and approachability without becoming playful.
The design appears intended to merge geometric order with softened corners to improve approachability while maintaining a precise, contemporary look. It prioritizes legibility and consistency, aiming to perform equally well in functional text and clean, modern display settings.
Round letters and numerals show a subtly squared silhouette that adds a structured, engineered character. The lowercase includes a single-storey “g” and similarly simplified forms, reinforcing the straightforward, functional voice. Spacing appears even and the shapes stay recognizable at text sizes, while the superelliptic geometry becomes more noticeable at larger display settings.