Sans Normal Laraj 13 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Nebula' by Brink; 'Amsi Pro', 'Amsi Pro AKS', and 'Brock Pro' by Stawix; and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, modern, energetic, friendly, impact, motion, modernity, clarity, emphasis, oblique, geometric, rounded, compact, chunky.
A heavy, oblique sans with broad proportions and smooth, rounded curves. Strokes are consistently thick with minimal modulation, and the joins and terminals read clean and robust rather than delicate. Counters are relatively open for the weight, with circular forms in O/o and 8/9 feeling geometric, while diagonals (A, V, W, X) create a strong forward-leaning rhythm. Numerals match the letterforms in mass and slant, giving a unified, punchy texture in text.
Best suited to attention-grabbing display settings such as headlines, posters, and promotional graphics where its strong slant and mass can carry impact. It also works well for branding, packaging, and sports- or tech-adjacent visuals that benefit from a dynamic, modern sans voice.
The overall tone is bold and energetic, with a forward-leaning stance that suggests motion and confidence. Rounded geometry keeps it approachable, while the heavy build adds an assertive, headline-driven presence.
The design appears intended to deliver a high-impact, contemporary sans voice with a sense of speed and emphasis. Its sturdy construction and rounded geometry aim for legibility at display sizes while maintaining a cohesive, energetic texture across letters and numerals.
In running text the weight and slant produce a dense, high-impact color, with tightly packed silhouettes and prominent diagonals. The lowercase maintains clear differentiation between similar shapes (e.g., a/e/o) through open apertures and sturdy bowls, supporting quick recognition at larger display sizes.