Slab Square Ruji 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Intermedial Slab' by Blaze Type, 'MVB Dovetail' by MVB, 'Eksja' by Protimient, and 'Arventa Slab Pro' by preussTYPE (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, western, retro, rugged, friendly, confident, vintage display, signage voice, sturdy impact, crafted texture, bracketed, softened, chunky, ink-trap feel, display.
A heavy, compact slab-serif with broad strokes, softened corners, and subtly bracketed slabs that read as square-ended but slightly cushioned. The shapes lean geometric overall, yet the outlines have gentle irregularity and a carved/pressed feel, with small notches and wedge-like joins that add texture. Counters are relatively open for the weight, and the lowercase shows sturdy, rounded bowls and straightforward construction, keeping a steady rhythm in continuous text.
Best suited to headlines and short blocks of copy where its heavy slabs and textured detailing can read clearly—posters, brand marks, packaging, and storefront-style signage. It can work for brief editorial callouts or pull quotes, but the strong weight and lively edges make it most effective when given space and size.
The font conveys a nostalgic, workwear tone—confident and sturdy, with a touch of old-time signage charm. Its chunky slabs and slightly weathered detailing suggest practicality and warmth rather than refinement, making it feel approachable and emphatic.
The design appears intended to deliver a bold slab-serif voice reminiscent of vintage commercial printing and signage, combining sturdy geometry with slightly irregular, crafted details to avoid a sterile finish. It prioritizes impact and character while keeping forms familiar and readable.
The uppercase presents strong, poster-like silhouettes with wide slabs and stable proportions, while the lowercase maintains legibility through generous apertures and clear differentiation in forms like a, e, g, and y. Numerals are similarly weighty and consistent, matching the display-forward personality without becoming overly condensed.